Products and International Marketing Products and International Marketing Standardization versus Adaptation As you will see from this website, product is a focal element of the marketing mix. When considering the nature of products and services in international marketing, the same models apply such as: Another problem with standardization is that it depends largely upon economies of scale. With global businesses, your business will manufacture in a number of nations.
After the transition period, the old name is dropped. The forewarning can be done via the communication program, in-store displays, and product packaging e.
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|Digital Integration and Business Sustainability in Emerging Markets||Position-based systems[ edit ] GPS is based on a network of satellites that constantly transmit radio signals.|
|ICMEM | The 3rd International Conference on Management in Emerging Markets (ICMEM)||In his book Crossing the ChasmGeoffrey Moore proposes a variation of the original lifecycle. Disruption as it is used today are of the Clayton M.|
|Chapter 8: Product Decisions||The debate on the standardization and adaptation of marketing strategy is not new, but the researchers not yet came to an agreement that which strategy is better to serve the international market.|
|Letters of Credit||Some of the important product communication strategies used in international marketing are as follows:|
HSBC Summary axing The company simply drops the old brand name and immediately replaces it with the global one Use especially when there is little or negative brand equity C.
Improved quality of private label products Development of premium private label brands Shift in balance of power between retailers and manufacturers Expansion into new product categories Internationalization of retail chains Economic downturns Especially attractive to MNCs that face well-entrenched incumbent brands in the markets they plan to enter e.
Sony; Vrigin The appeal seems to be: Many cultures appreciate a good corporate image Facilitates the branding over a range of products Makes it easier to drop or add new products Positive corporate image Assurance of quality; Reducing risk D.
Make fortunes by registering web names URLs ; legal protection ensures the profits to the rightful owners Not just register, companies protecting their IP; e. Xerox, Disney Common Law vs.
Civil Law Common law: IP establish by actual use Civil law: IP come from legal registration; majority countries under this system International organizations assist in IP protections Managing multinational product lines The product assortment is usually described on two dimensions: Market research has limits in determining this.
Core products; Niche items; Seasonal products; Filler products Product piracy Product piracy is one of the downsides that popular global marketers face Any aspect is vulnerable the brand name, logo, the design, or the package itself Losses are from lost sales revenues and damage to the brand name by the pirated product which is often inferior in quality Strategic options against piracy: This is heavily used to evaluate products Research findings with respect to this issue conclude: COO-effects are not stable, perceptions change over time.
Research should be conducted before reviewing strategic options. Strategies for mismatch or negative COO: Global service marketing strategies Capitalize on cultural forces in the host market Standardize and customize Central role of information technologies IT Add value by differentiation.The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups.
The process of adoption over time is typically illustrated as a classical normal distribution or "bell curve". The model indicates that the first group of people to use a new.
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The following paper extends the literature of process-oriented knowledge management.
It describes the continuous increase of complexity within the product change management of the automotive industry (e.g. variety of products, globally positioned production sites, dynamic customer needs and regulations).
Static applications. The whole range of static seals – o-rings, cords, x-rings, cover seals, bonded seals, etc. – are available in any concievable dimensions – metric, imperial and other international standards.
The product assortment is usually described on two dimensions: the width and the length of the product mix Width refers to the collection of different product lines marketed by the firm Length refers to the number of different items that the company sells within a given product line.