Global marketing strategy standardization vs adaptation essay

Rationale[ edit ] Industrialized societies generally follow a clock-based schedule for daily activities that do not change throughout the course of the year. The time of day that individuals begin and end work or school, and the coordination of mass transitfor example, usually remain constant year-round.

Global marketing strategy standardization vs adaptation essay

The advantages of standardization is the consistency of the product throughout the world and the cost savings from having identical the product. Standardization helps cut costs when the company produce the same products and reuse the established marketing and distribution systems where the company gets economies of scare benefits in production and buying.

It also helps improve communication and performance. The advantages of standardization is that it helps cuts costs by lowering installation costs, reducing need to maintain large inventories, and lowering maintenance costs thus also allows a company to take advantage of economies of scale when purchasing supplies.

It helps improve the management and design with less customization needed, enabling interchangeability of components, and provides practical application of expert knowledge enhancing operability and improves performance. The disadvantage of standardization is the loss of uniqueness.

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Another disadvantage is the loss of responsiveness where when a company expands into a new market, there may be cultural differences which leads to different taste and likings of the market.

Another disadvantage is that adaptation would have poor speed of execution as there are more planning and research that needs to be done to cater for the needs of the particular target market.Global standardization in marketing is a standardized marketing approach that can be used internationally.

This type of marketing strategy conforms to . Published: Mon, 5 Dec This chapter is divided into two sections.

The first section defines culture, its importance in international business and the various cultural dimensions for working globally.

Global marketing strategy standardization vs adaptation essay

Sep 24,  · Let me summarize Erik's argument essay as this: 1. Free software and open source are a poor way to adapt and grow software.


2. Dynamic mechanisms that don't even require access to . Global Marketing Strategy - Standardization vs. Adaptation Essay; Global Marketing Strategy - Standardization vs.

Adaptation Essay.

Global Marketing | What is Global Marketing?

Global Marketing Strategies Essay Words | 8 Pages. Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought, marketing is an .

standardization vs adaptation Nowadays people always argue should we use the same standard for worldwide or using different strategies for different countries in the modern world.

People who are using standardization strategy in international marketing. Prof. Paul De Hert's work addresses problems in the area of privacy & technology, human rights and criminal law. To satisfy his multiple curiosities de Hert teams up regularly with other authors.

Advantage & Disadvantages of Standardisation and Adaptation Strategies | Free Essay by Ghost Writer